I'm a deeply and widely seasoned story and concept developer, advisor. For leading and emerging businesses, organizations and individuals in the public eye. A strategist. Specialist. Essentialist. Who gets to the heart, roots, shape and substance of what's needed to engage people wisely, vitally. In heart, mind and spirit. However and wherever clients need to connect; interact; define or differentiate themselves through storytelling, their narratives, curated experiences.

To effectively develop stories and greater possibilities for businesses, brands, thought leaders and others requires not only a strong marketing and strategic IQ, but also high emotional intelligence. Likewise, a rich understanding of the poetics of storytelling itself: how the essential elements of a story, from its voice, flow and point-of-view, to its sense of presence, to its integrity and humanity, coalesce, and affect readers, listeners, viewers.

I'm also involved in making & telling purely poetic stories as a Poetorialist, in written, spoken and visual poetry, which you can read about, listen to & see at www.thepoetorialist.com  


Colin Goedecke

...collaborates comfortably, confidently, enjoyably with clients, at every level; from C-suite executives and entrepreneurs to creative directors; navigates complexities; advocates for the wisest, most workable ~ and mindful ~  solutions.

Valued for the true listening, insight and inspiration he brings to projects of all kinds. A live performance script for an audience of six thousand senior executives. The story treatment for a growing cultural initiative; for an immersive media exhibit; for an annual review. Themes for a global brand awareness campaign. A concept statement for an artist's breakthrough work. A video script for a high profile event. Thought leader interviews. CEO keynotes. And on. Always enabling vital opportunities, pivotal differences and points of view to be seen, heard, felt...compellingly. He's also appreciated for other dimensions, that enrich his contributions and interactions on projects ~ including his sensibilities as an accomplished poet; imagist, life explorer, contemplator.

What a cross-section of clients and collaborators have said about their experience working with him...

“There is nothing more wonderful than finding a new creative talent that just blows me away with the focus, attention to detail, critical strategic and creative thinking that Colin brought to my latest project. And when the results are as praised by the client [SAP] as much as this one was, then all I can say is thanks Colin…”

Roger Woo, Principal, Woo Creative     

 

[Akerman's Annual Review]  ”It’s everything (and more) that I was looking to achieve, and we’re getting great comments from all over, internally and externally…So – many, many thanks for producing such a wonderful piece for our Firm.”

Andrew Smulian, Chairman & CEO, Akerman

 

“Colin is a brand poet… an insightful collaborator who brings abundant ideas to any project. His work as a strategist and writer has been invaluable on high-profile projects…”

Hans Neubert, Executive Creative Director, frog design

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“Colin and I have collaborated for over 20 years on high-profile, high-stakes branding and marketing initiatives. I could choose no better partner to work with to spark ideas, sustain energy during the course of projects, and create great work.”

Jane Hewson, Principal, Beresford Partners, Co-Founder, The Creating WE Institute; former founder & principal, Hewson Associates

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“…an exceptional creative writer and storyteller.”

Vince DiFabritus, former Information & Knowledge Design Strategist, Procter & Gamble

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“…takes a professional approach to his assignments, shows that he understands the interests of those involved, and has delivered good and stylish material for us to work with.”

Frank van Eijk, Director, Right Media

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“Colin is business, analysis and strategy first. Dependable to a fault…and his writing has the power to move business, which it has done time and again. I draw on his creative counsel, which has never failed to elevate the conversation…he is a true master.”

Sebastian Kaupert, Partner, Cradle Studios

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“…[he] balances that rare blend of creativity and professional insight so few can. He understands what success looks like, and knows how to get there; while navigating the realities of project management, client buy-in, and deadlines with grace and good humor. His work is exceptional, and he’s a delight to work with.”

Sarah Durham, Principal, Big Duck Studio

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“It’s rare to find a strong writer with an instinct for what a business audience needs to hear. Colin is that writer. He learns quickly, writes cleanly and persuasively, and knows — from years of experience — how to make the job of the designer or marketing executive easier. You can trust him with any assignment. He’s a real pro.”

Tony Leighton, Strategic Marketing Writer, Fix Inc.

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“Colin has been instrumental in executing and developing editorial content on a number of projects. Excellent communication skills, superb distillation of concepts and an extremely personable partner.”

Kurt Finkbeiner, Senior Art Director, The Graphic Expression

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“We appreciated your focus, guidance, creativity, and most of all for pushing us to look at our [new] site and content differently. You really helped us to break out of the box that every [other boutique investment bank] is in. Your quick, thoughtful responses were always on target. We feel we got a lot of value from our engagement.”

Stephen Day, Partner, Navidar LLC